Multi-channel branded campaigns I have produced from concept to launch. The comms are aimed at customers to cross sell, upsell, promote and drive engagement of BT products and services to customers.
Tools used: Figma, Cinema 4D, Adobe After Effects, Illustrator, Photoshop
A BT TV & Broadband Black Friday campaign targeted EE customers with personalised deals, leveraging rich media MMS, a dedicated landing page, and app content to drive engagement. The campaign aimed to remind 314,000 FTTP-enabled (Fibre To The Premises) and 939,000 FTTC-enabled (Fibre To The Cabinet) customers of their personalised offers respectively.
Interactive elements like the digital scratch card achieved a click-through rate of 7.7% with 81% engagement rate. Partnership content was seamlessly integrated into BT branded communications, enhancing the campaign's relevance and appeal.
A selection of email campaigns crafted to drive interaction through relevant branded content. By showcasing the value of BT services and using strategic framing, these campaigns delivered strong performance with high click-through rates and meaningful customer engagement.
